In order to get a good responce from our film, it is important that it is advertised in the best possible way. By using differnt forms of media we intend to advertice our documentary by using posters, internet sites such as facebook and buisness cards. However, as we are a low budget company it is vitally important that our advertising campaign does not cost a fortune but still recieves the same results.
Posters
By placing posters advertising our documentary around Winchester it will not only help to promote our documentary and fragile focus as a professional film crew but it will alsoraise awareness of the film festival in which our documentary will be shown, allowing the public to become familiar with the festival and in particular fragile focus' documentary.
Facebook is currently a key place for businesses to advertise. Therefore, we have created a page in which facebook members can subscribe to, allowing them to post messages to the crew as well as seeing the process of the film making. However, unfortunatley we had to invite people to join the page and it is up to those who join whether to invite others, therefore we may not receive the large scale of publicity that we hope for.
https://www.facebook.com/#!/fragilefocus
High Visability Jackets
As a film company we invested into buying each member of the crew a high visability jacket with the Fragil Focus logo on to wear when filming. This is not only so that we are recongnised as a film crew but we also hope that it will spark couriosity amoung the general public as to what Fragile Focus are about.
T-Shirts
We also felt that a good way of advertising our company would be to create T-Shirts with the Fragile Focus logo on them, that not only we could wear whilst filming to help promote our company, but also that fans of the company could buy. As well as this the link to wear you can buy our Fragile Focus T-Shirts would be on our company Facebook page.
YouTube
YouTube is a large part of todays culture and we therefore felt that it was nessecary that we created a page and account for Fragile Focus Productions. On this site viewers will be able to have a sneek peek at the behind the scenes footage of our film making, as well as view trailers for our up coming documentaries.
Business Cards
We have also created business cards for our company, as we felt that when attending film festivals we will want to give our details to other production comapanies and buisnesses in order to gain more work. As well as this it also helps to advertise up as a professional company.
© (19/10/2011) FragileFocus Productions. All Rights Reserved
Permission is herby granted for the reproduction in whole or in part of the work set out on this website, provided that full acknowledgment is given, the copyright notice above and this notice are reproduced and that any partial reproduction gives a fair and accurate reproduced and that any partial reproduction of the whole work.
