New Media Application
Twitter Page  | Facebook Page  |
YouTube Channel
http://www.youtube.com/user/FragileFocus?feature=mhee
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers, large and small.(http://www.youtube.com/t/about_youtube)
Over the years, YouTube has become a world wide phenomenon and has over a billion people watching and subscribing to videos online each week. Therefore, we thought this would be a great place to promote our documentary. Also, on our YouTube channel we want to promote our Trailer and also have a Behind The Scenes Video so people can get to know us.
Trailer
We thought that it would be a good idea to create a short trailer as a from of advertising for our documentary. By creating a trailer, it will allow us to tell the story of the documentary in a highly condensed fashion, which we hope will have maximum appeal to our target audience. Like most trailers having the three act structure, at the beginning of our trailer we will introduce the audience to our concept and themes. Within the middle of the trailer, we want to go further in depth to the concept of taxi drivers, whilt introducing the background story of Mohammed, and then to end the trailer, we want to leave it on a clifhanger, making the audience want to know more about our documentary.
|
Posters/Flyers As a form of print promotion on the day of our shoot, we want to have flyers to hand out to the public making them aware of what we are filming and what we are filming for. Therefore using a company called VistaPrint (www.vistaprint.co.uk) we have created small flyers with the information of our production team, as well as information on the documentary to inform the public of we are there for and the impact we are trying to create. Also, on the flyers we have used cross media to advertise our Facebook, Yola site as well as our e-mail address. |
 |
 |
As well as using on the shoot flyers to aware the public of our documentary, we are also creating large posters to display on the day of the festival which will strongly focus on advertising on just our documentary. We didn't want to include any information about us on the posters as we would be standing by the stall to speak to the public personally and we wanted the posters to be straight to the point to hold the viewers attention. |
Goody Bags
Other than using the traditional ways of promotion, we wanted to create something unique and fun to attract our audience and to ensure our production team stand out. Therefore we came up with the idea of creating our own branded goody bags. To ensure we kept ourselves to a budget, we would use paper medium sized bags. By using paper bags, we are saving money on buying plastic, more expensive ones, and by buying the paper ones we would be saving money and also recycling at the same time.
Labels
On the front of the bags, to promote and brand our production team we would create stickers with our logo on them. By doing this, people walking around with the bags will also be advertising our production for us and we hope people will gain an interest into where the bags are coming from.
Contents
Within our goodie bags, we want to include promotional material that the public will find exciting. For example, we are thinking about investing into Magnets as these are used on a day to day basis. As well as magnets, we will also place in our business cards, and small flyers about the documentary and a small bag of sweets.
