Promotion

Business Cards

Version 1:

Martin Wilde

Doing the first design was a very hard because we needed to create a professional image that made us look like a real production company. We chose very simple colours in our first design and we had to think carefully in terms of what information we put on there and what is necessary.

When I designed the back of them however I did not realise that there were several mistakes. When we got them we also realised we needed to re-evaluate our company logo which looked a bit dull.

I made two designs to try experiment with our production colours and themes we seem to have chosen and incorporate this in to our business card however it turned out slightly unprofessional in my opinion.

Version 2:

(Ben Collins, Martin Wilde & Mircea Petrescu)

Business cards are very versatile in the number of situations in which they can promote our documentary. The aim of the business card is to promote the Facebook page of the production company, members of the public can then find out more about the documentary from this page.

Our first business card design was made by our marketing team, then after a feedback process we decided to alter the design as a group. The new design is simpler and has a clear layout with all the important information.

http://fragilefocus.spreadshirt.co.uk/ - Martin Wilde

http://www.wix.com/fragilefocus/home (under maintenance) Here is the promotional website we put out to our potential audience. When we promote our website we will use this website. Making us more professional and also its another way to put our production out there on the web - Martin Wilde

http://www.wix.com/fragilefocus/home/apps/blog - Here is a blog, again to direct anyone who is interested in the production company to follow it. It is connected to websites such as twitter and Facebook so that it can reach as many people as possible surfing the web - Martin Wilde

YouTube Channel

http://www.youtube.com/user/FragileFocus?feature=mhee

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers, large and small.(http://www.youtube.com/t/about_youtube)

Over the years, YouTube has become a world wide phenomenon and has over a billion people watching and subscribing to videos online each week. Therefore, we thought this would be a great place to promote our documentary. Also, on our YouTube channel we want to promote our Trailer and also have a Behind The Scenes Video so people can get to know us. (Natalie Markall)

Trailer

We thought that it would be a good idea to create a short trailer as a from of advertising for our documentary. By creating a trailer, it will allow us to tell the story of the documentary in a highly condensed fashion, which we hope will have maximum appeal to our target audience. Like most trailers having the three act structure, at the beginning of our trailer we will introduce the audience to our concept and themes. Within the middle of the trailer, we want to go further in depth to the concept of taxi drivers, whilt introducing the background story of Mohammed, and then to end the trailer, we want to leave it on a clifhanger, making the audience want to know more about our documentary. (Natalie Markall)

Posters/Flyers

As a form of print promotion on the day of our shoot, we want to have flyers to hand out to the public making them aware of what we are filming and what we are filming for. Therefore using a company called VistaPrint (www.vistaprint.co.uk) we have created small flyers with the information of our production team, as well as information on the documentary to inform the public of we are there for and the impact we are trying to create. Also, on the flyers we have used cross media to advertise our Facebook, Yola site as well as our e-mail address. (Natalie Markall)

As well as using on the shoot flyers to aware the public of our documentary, we are also creating large posters to display on the day of the festival which will strongly focus on advertising on just our documentary. We didn't want to include any information about us on the posters as we would be standing by the stall to speak to the public personally and we wanted the posters to be straight to the point to hold the viewers attention. (Natalie Markall)

Goody Bags

Other than using the traditional ways of promotion, we wanted to create something unique and fun to attract our audience and to ensure our production team stand out. Therefore we came up with the idea of creating our own branded goody bags. To ensure we kept ourselves to a budget, we would use paper medium sized bags. By using paper bags, we are saving money on buying plastic, more expensive ones, and by buying the paper ones we would be saving money and also recycling at the same time.

Labels

On the front of the bags, to promote and brand our production team we would create stickers with our logo on them. By doing this, people walking around with the bags will also be advertising our production for us and we hope people will gain an interest into where the bags are coming from.

Contents

Within our goodie bags, we want to include promotional material that the public will find exciting. For example, we are thinking about investing into Magnets as these are used on a day to day basis. As well as magnets, we will also place in our business cards, and small flyers about the documentary and a small bag of sweets. (Natalie Markall)

Teaser poster:

(Ben Collins)

A teaser poster is one of the most basic but effective forms of promotion. It can be used in a range of locations and builds hype and awareness around the product.

I found that the majority of teaser posters are very simplistic and have to be ascetically attractive. With these points in mind I designed a poster that reflects the essence of our documentary. I used very symbolic colours of black and yellow, although they are not the colours of UK taxi's they are instantly recognisable due to popular culture displaying the New York taxi colour scheme. There were three points of information that I wanted to display on the poster, title, what it is and when it is. For this I simple wrote the tittle, added a descriptive word and then wrote the date of the festival.

Teaser Trailer:

Footage - Ben Collins

Music - Mircea Petrescu

Editing - Mircea Petrescu